Starbucks

Starbucks Strengths High visibility locations to attract customers. Established logo, developed pock, trademark, website and patents involvement operated retail stores. Globally renowned dishonor. International stores. Customer stem loyalty. Widespread and consistent. Weaknesses Lack of internal snap (too much focalise on expansion). Product pricing (expensive). Cross functional management. add number of competitions in a growing market. Opportunities Expansion into retail operations. unexampled distribution channels(supermarkets) Brand extension Distribution agreements(partnership with PepsiCo and Kraft) technology advances New products(Circadia) Threats Increased competition from coffee shops and others( supermarkets ,restaurants) Fragile sound out of intercontinental production of specialty coffee(companies fighting for their own brand of support coffee) Consumer trends towards more healthy ways and away from caffeine. marketplace saturation In position for Starbucks to take advantage of its strengths and opportunities it should focus on; come in expansion to a particularized target market. Ensure that for each one outlet is profitable.

exchange into other channels such as supermarkets and convenience stores. tense to find secondary products and complimentary products to change magnitude their dependence on coffee. Expand the number of foreign stores discover mod starbucks products- instant coffee in supermarkets etc. Improve operating(a) power and invest more in technology In rescript for Starbucks to defend itself against threats and weaknesses it should; Not diversify too! broadly into unacquainted(predicate) products or industries it could lose its market focus. Look back to their brand portfolio to watch out if they might be selling too many an(prenominal) brands, mark weak ones and kill unprofitable ones. Rather flux some(a) brands together with its profitable onesIf you want to get a wide of the mark essay, order it on our website: OrderCustomPaper.com

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