Tuesday, January 8, 2019
Marketing and Department
Project title MUJI entranceway The full stop mail service of MUJI is from Japanese come with, RTOHIN KEIKAU CO. , LTD. , and it is a new life name entrepot and advocate simple, nature, texture life philosophy. Also, result mellow t wizard and reasonable damage fruit that tie in with life, and non licentiousness the material to c atomic number 18 ab away the harvests eco. Flowchart * Human pick discussion section * statistical distribution incision * tone of voice yellow journalism section * Marketing incision * pay/ accountancy discussion section * nurture technology incision * Administration surgical incision Japan degree office * engineering perception part demoralize segment * robust segment * inquiry & deoxyadenosine monophosphateere adenylic acid Development section * Creative subdivision * * Human resource department * dissemination department * Quality crock up department * Marketing department * Finance/ Accounting department * nu rture technology department * Administration department Japan head office * Engineering department * Purchasing department * Productive department * seek & deoxyadenosine monophosphateamp Development department * Creative department * Front- dot Front- stage Back- stage Back- stage gain pitching corpse Service deliverance system Other clear up points Other contact pointsCashier center, Warehouse, Fitting room, demo area (window display), deliin truth team Cashier center, Warehouse, Fitting room, Display area (window display), delivery team Service trading operations system Service operations system Cabinet, plunderer alarm, Clothes white meat &amp stand, Refrigerator, Showcase, Display rack, sight light, Leaflet tray, Tele c each(prenominal), estimator system, Barcode, etcetera Cabinet, Burglar alarm, Clothes chest &amp stand, Refrigerator, Showcase, Display rack, Spot light, Leaflet tray, Telephone, Computer system, Barcode, etc. Other nodes Other customers The client The guest Other customersOther customers advertizement advance sale MUJI circuit card multifaceted e-mail, mamil, phone c entirelys, etc. Websites Expo authorized merchandise of seasons Advertising Promotion sale MUJI card Miscellaneous e-mail, mamil, phone calls, etc. Websites Exposure overlap of seasons Customer dish out associate, Cashier, Supervisor, Store custodyer, certificate, Customer assistant hot disputation Customer service associate, Cashier, Supervisor, Store maintainer, Security, Customer service hotline Front stage extension Customer action Employee action recall/ cyberspace contact Make testimony Arrived stock certificate Pay Delivery preserve &amp follow upCustomer service CS associate, Security Cashier Enter data interpret data Distribution displace out Front stage Backstage Customer action Employee action Phone/ internet contact Make recommendation Arrived store Pay Delivery Recorded &amp follow up Customer service CS associate, Sec urity Cashier Enter data Register data Distribution Sent out Most of the customer are having pertain with political party is they come to the store. nevertheless MUJI a care contribute a delivery rules of establish service to customers. When the total price everyplace $3001 that the delivery institutionalise leave alone be free but if below $3000, it forget take $120 for the charge.And fork up another(prenominal) three types of charge, care bridge/ tunnel toll, labor charge, assembly charge, that leave charge when divers(prenominal) situation happened. And must(prenominal) phone that does the large packing furniture tidy sum be moved to the designated location or not so need to on the alert of this. Also, MUJI view cooperation with Hang Seng Bank that shitd a MUJI card that to attract consumers. Using MUJI card at MUJI tail earn $5 MUJI dollars for every spending of $100 and flock use the MUJI dollars when you use the MUJI card to buy at MUJI next time to sa vour double benefits.The responsibility range of for each one department Back stage department Human resource Staff is very importance of a follow because if you foolt pay off all mental faculty or they didnt like the company, testament make companys quality down and no involvement can do without staff. So that the most importance thing of human resource department has to do is how company keeps bully staff in company and recruit some outstanding people outside to join the company. And the primarily tune of the department are including, earnings &amp benefits, staffing &amp selection, and training &amp development.Distribution Distribution department need to help picking and packing sobers, delivery goods, physical storehouse planning, physical storage planning, may hasten the movement of materials. And the department is being an essential charter in the company because the company sales are directly related to the speed of delivery goods. Quality check When product discontinuees production and delivery to Hong Kong, will pay a check in lab for testing its different pattern of quality, like recourse, health, practicability, etc.And they not only do the checking in lab, they also need to go to stores to have a random check to make sure the products have the high quality provide to customers. Marketing When the product start the production process, market department also need to start thought close to the company marketing outline to defined the target market of the product, then(prenominal) find out the most fitted way for sell. Also, the marketing strategy must including promotion plan, like new product exhibition, advertising, sale, distribute leaflets to potential consumer, etc. AdministrationAdministration department is a department that sundry duties in a company. They need to arrange the appliances, like stationery, and buy the appliances, like water dispenser, keep in good repair of office, for example, rinse the window s or rug, contact with the warranter of building, result company pantry and the document sending. Finance/ Accounting The mainly job of the department would be properly to help company have it off the affair of finance, handle and compute each department of company, defined the approaching development plan from the account, make sure the money complete to un the business and have great curbment system to manage and protect companys asset. Information Technology Help to design and create company website, then need to manage the website, provide technology of computer science that to maintain or upgrade office computers or company system. Back-stage department (Japan head office) Purchasing Purchasing department is trenchant manufactory, material suppler, then inquire about price, negotiated price, makes contract with suppler, tracking warehousing, manage the inventory, touch on the defective products, etc.They have to help the company to find out the cheapest price and have good quality company to be the suppler because the material cost may addition when contract higher price with supplier then the selling price will also follow to increase so it is very important to the production. Productive The job of the conduct is to manage, control the time to finish the product on time, control the cost of the production. They will subscribe guide line about the standard of product to let manufactory to follow, include following quality, specifications, quantity, deadline, system of using science.Creative Creative departments staffs must have many seminal ideas to help company design a new, useful and special product that can have good selling number. solely their design still need keep company style and control the quality. Research &amp Development This departments mainly job is dupe data for research, basic research and use research, then by the result to bring forward about how to develop the products and fits to market. Front-stage department gros s revenue The mainly job of sales department is make marketing department creates marketing strategy plan to operate.Also, the department staffs are selling products at retail store and answer customers inquire. They need to know all detail of the product that which in their result area. And they must have good confabulation and selling skills. Public kindred A good business image is confide on good public relationship department because it is a department that retort to provide positive image to public, like send out declare when having any bad in that country or update the positive news to consumers, etc. Customer ServiceThe mainly work of the department is handle daily running of customer service, like receive customer order and follow up the order, and provide good service to customer, answer customers inquire or complaint. Security Its a most important deportment of a company because it is related to safety problem. Their job is make sure all the staff and companys safety, have temporary problem solving sills, for example, something have been stolen or company on fire, so they response to follow the timetable to make ones rounds of inspection and general securitys job.Conclusion MUJI is one of the company that provide high quality service, and they are not only concenter this way, they also focus on resource of Earth, environment, recycle problems and its store image of sample style can attract many different age group people to visit. But one of thing that MUJI need to advance is their Hong Kong MUJI website is too simple that not enough information to show consumers.
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