Change Management Essay -- Sustainable Development, Corporate Sustaina

This assignment will discuss the response of the Canadian telephone line market to the force of sustainability. Sustainability includes both sustainable development and merged sustainability. When sustainable development and bodily sustainability are valued in a political party, it aligns the views of various stakeholders, which can lead to financial success. In the past, sustainability was not valued, mainly because of a lack of knowledge and an aversion to the costs of sustainability reporting. However, with increased consumer sense and the promotion of environmental and social value, more companies are moving towards a state of sustainability. In Canada there has been some adoption of sustainable development. rule bodies and third party evaluators have implemented systems to promote a tercet bottom line in corporations. TELUS Corporation is an example of a company that is focused on sustainable development. Their vision, policies, and practices all display the companys su pport for the community, the environment, and the shareholders. succession there are still barriers to the adoption of sustainable practices, the market will naturally shift towards a state of corporate sustainability through sustainable development. Assignment 1IntroductionIn the business world, there are four forces of change. These are innovation, customer focus, globalization, and sustainability. Innovation involves technical and non-technological advances that create new value for a company. Customer focus entails tell an organizations efforts towards increasing the value given to customers as impertinent to the value kept in the organization. Globalization has lead to integrated markets and has exposed businesses to new risks, such as pol... ...).ConclusionIt is evident that sustainability is fair a strong force in the business world. Environmental issues, such as greenhouse gas emissions, and corporate social responsibility are becoming increasingly important to intern al and external stakeholders. Companies can no weeklong focus solely on financial measures, but must stop the triple bottom line into their performance metrics. This will give a company a long-term focus that supports future growth and lucrativeness through sustainable development.Adoption of sustainable initiatives is varied in the market. While companies such as TELUS Corporation can be labeled as a sustaining corporation, others remain in a state of non-responsiveness or deference due mainly to costs. However, as environmental and social awareness increases, the market will naturally progress towards a sustainable state.