Appealing to Children Through Marketing Persuasion

I have chosen 3 graphicsicles from the lecture of week 10. Elliott is the spring of the first reading, his article Packing Fun Analyzing Supermarket Food Messages Tar stuned at Children dialogue about that in recent times, regimen marketing for kids is often dealt with, in a constrained fashion (Elliot, 2012). This is done through the use of marketing strategies appealing to children so that young consumers consume their products. In the article of In Online Games, a Path to Young Consumers, the author Richtel mentioned that how food companies use online bouncings to aid children purchase their product (Richtel, 2011).Gertner emphases that pay off could maneuver the vital role in marketing for children in the article Hey Mom, Is IT O. K. If These Guys Market Stuff to Us? (Gertner, 2004). This try on consists of the discussion and analysis of the strategies employ in order to appeal and give suck out child consumer base by relating private experiences in order to keep b ack the arguments that are made. Throughout the reading from Elliott, it mainly focused on how food box and foods are crisscrossed towards children to encourage consumption (Elliot, 2012). The technique of marketing romp is the key strategy used in appealing to child consumers.This has lead companies to apply the use of interesting and attractive packaging methods for child link-food products (Elliot, 2012). Foods that target children usually contain bright colours, draw/ media figures, large written school text and nutritional claims in order to attract the attention of children (Elliot, 2012). Many childrens food packages used these popular colours and cartoonish font or cartoon figures because it is a powerful way to showcase the identity and characteristics of child related foods. For ensample, when we walking around in the Loblaws, we can easily identity where is the childrens food section.Various containers printed Mickey Mouse, Hello Kitty, or Spongebob on the packag e of products in order to appeal to the child consumers. Elliott in addition mentions that companies would like to name their products in interesting and humorous ways in order to appeal children (Elliot, 2012). Overall, Elliot suggests that packaging is a powerful communicator, because it delivers messages from products to customers (Elliot, 2012). In foothold of childrens foods, Fun is used in connection with product characteristics in order to appeal to kids.In my whimsey, I agree with author as in this journal from personal experiences as a child and their realistic modellings about child behavior with the art of persuasion on childrens food containers. As Elliot declared in the article, fun is the key thesis found in the names of childrens food with their unusual outlooks and sometimes their unusual colours (Elliot, 2012). From my personal experience, the talented meals combo for kids at McDonalds could be a good example to represent the strategies Elliot mentioned in the article.When I went to the McDonalds with my 10-year-old cousin during the past spend holiday, she always pestered her resurrect to obtain a Happy repast for herself. However, she almost ate nonhing after her getting the Happy Meal. Its hilarious to analyze because the only reason she wanted to get the Happy Meal was for the free Hello Kitty toy inwardly the combo. In addition, due to the fact the Hello Kitty toy models changed every week during the Hello Kitty seasonal promotion, my cousin pestered her parent call for her to McDonalds every week in order to perk all the various Hello Kittys and make a collection.Through this example, it showcases how child-targeted marketing for food uses fun strategy to appeal children, and encourages children to torment their parents to buy goods. Moreover, the children-food companies use online gaming tactics to persuade children to buy their products these tactics such as multimedia jeopardizes, online quizzes and cellphone apps, as R ichtel (2011) mentioned in his article. Obviously, these online strategies are much powerful than TV, because TV advertisements have limited commercial time during childrens programming. However, there are no limited times for the internet (Richtel, 2011).In terms of online peppys, is not only just games that could appeal children a lot, it is besides a vivid advertisement to help company sell their products to children (Richtel, 2011). For intense, my cousin play the online game which is called muggy bear first, before she actually eat the gummy bear candy for the first time. I fully agree with Richtels statement from the reading, he also gives out a real example of a child called Lesly. Lesly really enjoyed an online game, which is produced by a food companies in order to reaching children in the internet age (Richtel, 2011).However in my opinion videos take children to a further level of marketing where they are connected to the game by their actions unlike television where it only demands your hearing and optic attention, while video games demand your attention to play the game. As a result, so many parents believe that online game is disrupting their efforts to improve their childrens diets. From personal experience, I had a similar shopping experience, which was influenced by my favorite online game Angry birds. Angry Birds has become a popular mobile game in recent years.Surprisingly, in 2011, the Angry birds moon around cake erect in Hong Kong during the traditional Chinese mid-autumn festival to share with the hundreds of millions of Angry Birds fans worldwide. As an angry birds fan, I also want to buy this special moon cake. Upon my arrival at the store, there were whole bunch of people already waiting in line most of them were young people or children with their parents. Even though the Angry Birds moon cake is more dear(predicate) than normal moon cake, it still sold out in a flash.Throughout the readings from Gertner, he talked about the marketing campaigns for a family restaurant-Ozon. In order to draw the public awareness and generate traffic for the Ozon brand, the restaurant arrived with 4 opposite campaigns (Gertner, 2004). Finally, they decided to use the campaign called Mom is hero in their strategy to appeal kids (Gertner, 2004). The reason why they decided to use this strategy is because the take of a family plays the role of gate-keeper when purchasing stuffs for their children (Gertner, 2004).I remembered when I was a kid I always wanted Pokemon toys, however the only thing I could do was to beg to my mammy because I didnt have any gold to purchase them. I knew only my mamma could decide whether or not to buy it for me because she had money, and she decided what was best for me, which at the time she thought Pokemon was a waste of money. However, when mom bought the toys after I begged to her, I would assume my mother was really nice, just like a hero to satisfy my desire.According to the reading, Ozo n yield to create a place where children would have fun and the moms also could also feel satisfied she made her kid/kids happy (Gertner, 2004). This means that when mothers bring their children to Ozon, or buys food from Ozon, their kids will be happy and see their mom as a hero. I believe it is a very in force(p) campaign, because it is not only focus on the marketing for children, but also focus on satisfying childrens mom. In other words, regular(a) though some products are attracting children, mothers are the true significant figure, who could at last decide the purchasing decision.In conclusion, through all these kind of appealing children strategies, mom is hero is the idea that I like the most, because it can be seen as a powerful win-win strategy focused on appealing not only the children but also decision-maker of the children- their mothers. Nevertheless, with the development with technology, the packaging strategy and online game are more far-reaching in recent times . Overall, in order to progress the packaging and online game strategy, I strongly suggest that they should also desegregate the idea of mom is hero as well.