Business Research Tulsa’s Central Business District

BRM CASE ANALYSIS TULSA’S CENTRAL BUSINESS DISTRICT CASE SUMMARY The Metropolitan Tulsa Chamber of Commerce had noticed required timely information about Tulsa’s Central Business District for investment decisions †¢ One of the research projects was a survey of chief executives of business firms to gather information about the number of employees working their, their salary distributions and proposed future investments †¢ For this purpose, a mail survey was carried out, which also included a questionnaire †¢ A stratified sampling technique was followed, keeping in mind the greater impact of larger firms †¢ Of the 372 questionnaires sent out, 219 were filled out and returned, constituting a 61% response rate †¢ Advance†¦show more content†¦H0 : Tulsa’s Downtown Area does not have a positive outlook for growth Ha1:Tulsa’s Downtown Area has a positive outlook for growth H0:  µ ≠¤ 3 Ha1:  µ 3 Where,  µ=3 represents the minimum parameters that must be satisfied so as to present a positive outlook for growth in the perception of the respondents RESEARCH METHODOLOGY Part 4: Data Analysis The following hypothesis can be formulated as per research question 2, which can be further tested through data collected via exploratory descriptive phase of the research. H0 : Tulsa Business District doesn’t have a better outlook for growth than other business districts. Ha1: Tulsa’s Downtown Area has a better outlook for growth than other business districts. H0: D = 0 Ha1: D 0 Where is the mean difference in the rating of Tulsa’s Business District with other business districts RESEARCH METHODOLOGY Statistical tool applicable: Z test or t test for a single sample. Part 5: Results and findings: The results of hypothesis tested can be inferred and used as the basis of recommendation to the Metropolitan Tulsa Chamber of Commerce THANK